Sleepfare

Best Western George Hotel

★★★ Station Street Norfolk, Swaffham, England, PE37 7LJ, Swaffham, GB

7.8 guest rating· 155 reviews

About this hotel

Discover the charm of Best Western George Hotel, nestled in the heart of Swaffham, where comfort meets convenience.

Spectacular Views and Relaxation

Bask in breathtaking views from our inviting terrace, the perfect spot to unwind after a day of exploration.

Unmatched Amenities

Enjoy complimentary wireless internet throughout your stay, and indulge in our room service or dine at the on-site restaurant for a delightful culinary experience. Our bar/lounge is ready to refresh you with your favorite drinks.

Ideal Event Spaces

Planning a meeting or special celebration? Our hotel features three well-equipped meeting rooms and expert wedding services that cater to your every need.

Don't miss the chance to experience hospitality at its finest—book your stay at Best Western George Hotel today!

Rooms & rates

Pick your dates. Prices are live, not cached.

Room, 1 Double Bed, Non Smoking (Cozy)

Sleeps 2 · 16 m² · Double bed

  • Desk
  • Private bathroom
  • Free WiFi
  • TV
  • Telephone

<p><strong>1 Double Bed</strong></p><p>172 sq feet </p><br/><p><b>Internet</b> - Free WiFi </p><p><b>Entertainment</b> - Flat-screen TV </p><p><b>Food & Drink</b> - Electric kettle and room service (limited hours) </p><p><b>Sleep</b> - Bed sheets </p><p><b>Bathroom</b> - Private bathroom, bathtub or shower, free toiletries, and a hair dryer</p><p><b>Practical</b> - Desk, phone, and iron/ironing board (on request); rollaway beds (surcharge) available on request</p><p><b>Comfort</b> - Daily housekeeping, heating, and portable fan</p><p>Non-Smoking</p>

Standard Room, 1 Double Bed, Non Smoking

Sleeps 2 · 16 m² · Double bed

  • Desk
  • Private bathroom
  • Free WiFi
  • TV
  • Telephone

<p><strong>1 Double Bed</strong></p><p>172 sq feet </p><br/><p><b>Internet</b> - Free WiFi </p><p><b>Entertainment</b> - Flat-screen TV </p><p><b>Food & Drink</b> - Electric kettle and room service (limited hours) </p><p><b>Sleep</b> - Bed sheets </p><p><b>Bathroom</b> - Private bathroom, bathtub or shower, free toiletries, and a hair dryer</p><p><b>Practical</b> - Desk, phone, and iron/ironing board (on request); rollaway beds (surcharge) available on request</p><p><b>Comfort</b> - Daily housekeeping, heating, and portable fan</p><p>Non-Smoking</p>

Standard Room, 2 Twin Beds, Non Smoking

Sleeps 2 · 16 m² · 2× Twin bed

  • Desk
  • Private bathroom
  • Free WiFi
  • TV
  • Telephone

<p><strong>2 Twin Beds</strong></p><p>172 sq feet </p><br/><p><b>Internet</b> - Free WiFi </p><p><b>Entertainment</b> - Flat-screen TV </p><p><b>Food & Drink</b> - Electric kettle and room service (limited hours) </p><p><b>Sleep</b> - Bed sheets </p><p><b>Bathroom</b> - Private bathroom, bathtub or shower, free toiletries, and a hair dryer</p><p><b>Practical</b> - Desk, phone, and iron/ironing board (on request); rollaway beds (surcharge) available on request</p><p><b>Comfort</b> - Daily housekeeping, heating, and portable fan</p><p>Non-Smoking</p>

Standard Room, 1 Twin Bed, Non Smoking

Sleeps 1 · 7 m² · Twin bed

  • Desk
  • Private bathroom
  • Free WiFi
  • TV
  • Telephone

<p><strong>1 Twin Bed</strong></p><p>75 sq feet </p><br/><p><b>Internet</b> - Free WiFi </p><p><b>Entertainment</b> - Flat-screen TV </p><p><b>Food & Drink</b> - Electric kettle and room service (limited hours) </p><p><b>Sleep</b> - Bed sheets </p><p><b>Bathroom</b> - Private bathroom, bathtub or shower, free toiletries, and a hair dryer</p><p><b>Practical</b> - Desk, phone, and iron/ironing board (on request); rollaway beds (surcharge) available on request</p><p><b>Comfort</b> - Daily housekeeping, heating, and portable fan</p><p>Non-Smoking</p>

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Sleeps 2 · King bed

  • Desk
  • Private bathroom
  • Free WiFi
  • TV
  • Telephone

<p><strong>1 King Bed</strong></p><p><b>Internet</b> - Free WiFi </p><p><b>Entertainment</b> - Flat-screen TV </p><p><b>Food & Drink</b> - Electric kettle and room service (limited hours) </p><p><b>Sleep</b> - Bed sheets </p><p><b>Bathroom</b> - Private bathroom, bathtub or shower, free toiletries, and a hair dryer</p><p><b>Practical</b> - Desk, phone, and iron/ironing board (on request); rollaway beds (surcharge) available on request</p><p><b>Comfort</b> - Daily housekeeping, heating, and portable fan</p><p>Non-Smoking</p>

Family Room, Multiple Beds, Non Smoking

Sleeps 4 · 20 m² · Double bed, 2× Twin bed

  • Desk
  • Private bathroom
  • Free WiFi
  • TV
  • Telephone

<p><strong>1 Double Bed and 2 Twin Beds</strong></p><p>215 sq feet </p><br/><p><b>Internet</b> - Free WiFi </p><p><b>Entertainment</b> - Flat-screen TV </p><p><b>Food & Drink</b> - Electric kettle and room service (limited hours) </p><p><b>Sleep</b> - Bed sheets </p><p><b>Bathroom</b> - Private bathroom, bathtub or shower, free toiletries, and a hair dryer</p><p><b>Practical</b> - Desk, phone, and iron/ironing board (on request); rollaway beds (surcharge) available on request</p><p><b>Comfort</b> - Daily housekeeping, heating, and portable fan</p><p>Non-Smoking</p>

Amenities

  • Free WiFi
  • Free self parking
  • Breakfast available (surcharge)
  • 24-hour front desk
  • Safe-deposit box at front desk
  • Banquet hall
  • Luggage storage
  • Smoke-free property
  • Terrace
  • Wedding services

Location

© OpenStreetMap contributors

Station Street Norfolk, Swaffham, England, PE37 7LJ, Swaffham, GB

Check-in
from 02:00 PM to 12:00 AM
Check-out
until 11:00 AM

What guests say7.8155 reviews

+ Friendly staff+ Good food quality+ Ample parking− Poor cleanliness− Outdated rooms− Rude service from some staff
Cleanliness6.0
Service9.5
Location9.5
Room Quality7.5
Amenities6.0
Value for Money7.0

Even tho requested a quiet room it was Noisy with extra night long. Laundry noises, bin noises at 6am

1.0

Leaving

− Room stunk Bathroom black mould all over bathroom floor Sink dirty staines Heavy accumulation of Dust in room Shower curtain dirty Toilet poor flush No toilet brush Breakfast was poor quality The entire property needs to being completely refurbished

Hantman · GB · 2026-07-23

Good stay for.

7.0

Food was good, staff were friendlyandhelpful

− The hotel is run down and careworn. It could do with cleaning and decorating

Neil · GB · 2026-07-23

it suited my needs and was fine

7.0

Room comfortable and clean Staff helpful and pleasant

− Building old - and therefore a lot of steps and no lift

Patricia · GB · 2026-07-21

Guest review

7.0

It was quiet. Room very clean. Helpful house keeping staff.

− Room and hotel very tired looking needs redecorating. Reception staff.

Anita · GB · 2026-07-21

Good to know

The property allows pets in specific rooms only and has other pet restrictions (surcharges apply and can be found in the Fees section). Guests can arrange to bring pets by contacting the property directly, using the contact information on the booking confirmation.

For details on Best Western's privacy policy, visit www.bestwestern.com/privacy .

›Accessibility

No elevators

›Pets

Pets allowed

›General

Professional property host/manager

›Children and extra beds

No cribs (infant beds) available