Sleepfare

Hotel Rosso 23

★★★★ Piazza Santa Maria Novella 21, Florence, FI, 50123, Florence, IT

8.6 guest rating· 149 reviews

About this hotel

Experience the charm of Florence at Hotel Rosso 23, where comfort meets convenience in one of the world's most beautiful cities.

Elegant Accommodations : Unwind in our cozy guestrooms, each featuring minibars, complimentary Wi-Fi, and satellite programming for your entertainment. With private bathrooms stocked with luxurious hair dryers and slippers, your stay promises indulgence at every turn.

Delightful Dining Options : Start your day with a complimentary continental breakfast served from 7:00 AM to 10:30 AM. For lunch or dinner, enjoy bites from our snack bar/deli or revel in the pleasure of room service. Cap off the evening with a refreshing drink at our inviting bar/lounge.

Unparalleled Location : Nestled in the Historic Centre of Florence, you're just steps away from iconic sites like the Basilica of Santa Maria Novella and the Cathedral of Santa Maria del Fiore, making it easy to explore all that this stunning city has to offer.

Book your stay today and immerse yourself in the heart of Florence!

Rooms & rates

Triple Room

Sleeps 3 · 25 m² · Double bed, Twin bed

  • Desk
  • Private bathroom
  • Free WiFi
  • Minibar
  • Shower

Single Room

Sleeps 1 · 13 m² · Twin bed

  • Desk
  • Private bathroom
  • Free WiFi
  • Minibar
  • Shower

Classic Double or Twin Room, 1 Bedroom

Sleeps 2 · 18 m² · Double bed

  • Desk
  • Private bathroom
  • Free WiFi
  • Minibar
  • Shower

Superior Double or Twin Room, City View

Sleeps 2 · 22 m² · Double bed

  • Desk
  • Private bathroom
  • Free WiFi
  • Minibar
  • Shower

Economy Double Room

Sleeps 2 · 13 m² · Twin bed

  • Desk
  • Private bathroom
  • Free WiFi
  • Minibar
  • Shower

Amenities

  • Free WiFi
  • Self parking (surcharge)
  • Free breakfast
  • Free continental breakfast
  • Snack bar/deli
  • 24-hour front desk
  • At least 80% of all lighting comes from LEDs
  • Comprehensive food waste policy
  • Comprehensive recycling policy
  • Double-glazing on all windows
  • Elevator
  • Guest education on local ecosystems and culture
  • LED light bulbs
  • Locally-owned & organized tours & activities
Show all 20 amenities
  • Luggage storage
  • Multilingual staff
  • Smoke-free property
  • Tours/ticket assistance
  • Vegetarian menu options available
  • Water-efficient showers only

Location

© OpenStreetMap contributors

Piazza Santa Maria Novella 21, Florence, FI, 50123, Florence, IT

Check-in
from 02:00 PM to 12:00 AM
Check-out
until 12:00 PM

What guests say8.6149 reviews

+ Location+ Service+ Food QualityCleanliness StandardsRoom Size
Cleanliness7.7
Service9.2
Location9.2
Room Quality8.1
Amenities8.2
Value for Money8.6

Wonderful hotel in Florence

10.0

If you’re considering this hotel just book it. All staff are so friendly and make you feel genuinely welcome as if we were extended family. hotel building is grand, charming and quirky. Hotel has a bar, ice machine, tea/ coffee/ free bottled water/ hair dryer/ fridge in room with chargeable drinks inside, comfortable mattress and a free room safe. Breakfast is great with plenty of choice- cakes, croissants, breads, fruits, cereals, yogurts, cheese, cold meat, hot selection - scrambled egg, potatoes, cooked ham. The location is fantastic, 7 minutes from Santa Maria Novella train station, 15 minutes to river/ bridges, shops and restaurants everywhere, 10 minute walk to the cathedral. We enjoyed having a drink at the Irish bar by the hotel ( The Fiddler’s Elbow ) and can recommend Royal India, Sabatini’s Restaurant (expensive but lovely steak). We booked trips through GetYourGuide and can recommend a Golf Buggy Tour that has multiple vantage points looking down over Florence. Getting to the hotel we landed at Pisa Airport and got the PisaMover tram to Pisa ( 10 minutes max) then chose a direct TrenItalia train Pisa to Firenze Santa Maria Novella ( approximately 1 hour 10 mins). We were able to buy both tickets for PisaMover and TrenItalia at the desk at the airport but you have to remember to endorse the TrenItalia ticket at a platform machine prior to boarding the train (or you risk a fine). The cost - 35 euro for both tickets (2 people one way trip). Note- Hotel Rosso 23 is joined with Garibaldi Blu Hotel and shares the same reception/ breakfast area/ lounge. You will see a very small wall sign for Garibaldi Blu Hotel in the piazza Santa Maria Novella between two cafe terraces.

202heleng · PLYMOUTH, DEVON, ENGLAND · 2026-04-11

Great Stay in the Heart of Florence

10.0

Beautiful hotel just steps away from the magic of Florence. The room was modern and clean, and we loved being so close to everything — it made it easy to enjoy the city all day long. One small note: please check the lobby restrooms. Thank you everyone.

444marselas · BOSTON, MASSACHUSETTS · 2025-11-28

Great location

10.0

The location of the hotel is great, being only a five-minute walk from the Florence train station. Lots of restaurants nearby and I was able to walk to all tours and sightseeing I wanted to do. Had a few difficulties finding the entrance to the hotel, it shares an entrance with Garibaldi Blu Hotel which is the only signage. My room was clean, a decent size, had a TV with some English language channels, a fridge, kettle with tea and instant coffee, and a comfortable bed with plenty of pillows. The bathroom was modern; the shower was on the small size. The room was cleaned daily. Even though the hotel is located on a busy square, the room was quiet at night. The hotel breakfast was a buffet which contained a wide variety of items, from scrambled eggs with sausage (hotdogs), fruit, meat, cheeses, breads, cereal, yogurt, juices and a selection of sweets. They also made fresh coffee to order and had drip coffee available on the buffet. There was a smoking area in a courtyard within the hotel, and a bar located on the main floor which was perfect for a pre-dinner drink. All of the staff were friendly and were helpful when needed. This is a 4-star hotel and the cost seemed very reasonable relative to the quality and comfort this hotel offers.

DavidSchn · EDMONTON, ALBERTA · 2025-11-02

An excellent hotel to stay in in the heart of Florence.

10.0

Excellent staff, very attentive, professional and nothing is too much an ask. Location is ideal in the centre of Florence, close enough to everything you need. Decor and lobbies are very contemporary and quirky with their decor. Rooms are well looked after and some have great views across the Florence rooftops. Breakfast options are great and a bar open until midnight to enjoy a drink in the lobby. There were construction works and scaffolding on the building right next to the hotel when we visited but you couldn't hear a thing from them when inside the hotel. Stayed there for 4 nights as part of our honeymoon and couldn't fault any of it. They even had a life sized statue of Batman in the hallway as a bonus!

JackandMillieM · SOUTHAMPTON, HAMPSHIRE, ENGLAND · 2025-11-02

Guest review

6.0

The room was spacious and clean but the shower was super small. My husband who is not large could barely fit in.

Cathie · 2025-10-06

Guest review

6.0

Shower cabinet is very small. I had to wash my feet in the bide

Sergey · 2025-09-29

Good to know

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport.

Cash transactions at this property cannot exceed EUR 5000, due to national regulations. For further details, please contact the property using information in the booking confirmation.

Contactless check-out is available.

Pets

Service animals are exempt from fees/restrictions

Children and extra beds

No rollaway/extra beds available

Check-in & Check-out

Contactless check-out is available

Pets

Pets allowed

General

Professional property host/manager

Pets

Pets allowed (no fees)

Children and extra beds

No cribs (infant beds) available

Pets

Service animals are allowed